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Otherwise, Apple focused mainly on productivity with its new features, namely for iOS 14 as it rolled out new ways to customize the iPhone’s home screen, locate apps and organize messages. Opinion: Why Intel losing Apple as a customer could be good news for Intel Intel shares gained 0.8% in Monday’s session.
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The most important news to actually be announced was expected: Chief Executive Tim Cook said Apple would begin transitioning the Mac line of personal computers to custom silicon processors, which he called a “huge leap forward for the Mac” as “integrating hardware and software is fundamental to everything we do.” He expects the transition to take two years, as the company plans to launch its first silicon device by the end of the year even as it also has some new Intel Corp.-based Macs in the pipeline.Ĭhips in its Macs for years, though the transition to custom design had been widely anticipated heading into the keynote event.
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Some analysts expected Apple to drop more hints about the future of AR technology ahead of a possible AR device launch in the coming years. Tim Cook on Apple’s role in tackling inequality: ‘This is one of those moments that we could make significant progress’Īpple’s keynote was also fairly light on the topic of augmented reality, or AR, especially compared with past events. An Apple spokeswoman confirmed that the function is included in Apple’s published list of new iOS 14 features.Īpple shares ticked slightly higher as the event went on, and closed up 2.6%. +0.34% for its app-bundling practices with Android. +0.45% at the beginning of the millennium, and resulting in a large European fine against Alphabet Inc. antitrust charges against Microsoft Corp. The bundling of operating systems and software is a thorny area in technology, being the core of U.S. In a screengrab from a new version of iPadOS, there was a tile that offered the opportunity to change the default email or browser app, suggesting that Apple will stop forcing users of its operating system to rely on its own apps. Apple could have used its time in front of the world to standardize that approach for all developers, but executives did not bring it up.Įuropean regulators are looking into Apple’s practices around the App Store and Apple Pay, and Apple may have quietly made a move to address that without actually talking about it.
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Apple and Hey reached a détente before the event officially began after Hey, at the suggestion of Apple Senior Vice President of Worldwide Marketing Phil Schiller, moved to offer iOS users a 14-day free trial of the app with a randomized email address before users have to pay up in a web browser for the premium service.